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The most meaningful moments of people’s lives are events. Despite the setbacks the events industry has experienced due to COVID-19, connecting with one another is a hardwired human need. Mitch Thrower, founder of events.com shares the story of his company and his vision for the future, while going deep into basic human drives and the secrets of a visionary.
Summary:
Entrepreneurship is an endurance sport. This would sound like an empty catchphrase if it wasn’t coming from Mitch Thrower, who became passionate about triathlon after several knee surgeries. Beyond physical discomfort, the pain of signing up for races propelled him to create his company, Events, which is thriving to be a universal platform for event organizers worldwide.
Human connections and relationships are what really make our existence worthwhile. Millennials and Gen Z have already discovered that experiences are more valuable than physical possessions – and they get more love on social media, too. Unfortunately, this year, live events suffered a blow. However, Mitch predicts that once it is safe to gather again, people will quickly adjust to whatever the new normal will be, and their urge to connect will be greater than ever.
Mitch has a people-centric philosophy as a leader; after all, companies are bought and sold every day, but good employees will stick around. A true visionary is not someone who has the most up-to-date tech knowledge, but someone who knows just enough not to be naive is able to identify superpowers in others and is capable of keeping an eye on the future as well as the present.
The uncertainties of the future are an important topic on everyone’s mind nowadays. Mitch offers a unique perspective on what really went down mentally during COVID. He is convinced that at an unspecified time in the future and among conditions yet unknown, but we will meet again – and Events will be there.
Key takeaways:
- how entrepreneurship and professional sports overlap in the necessary commitment, preparation, and mindset
- how Events is creating the same experience for events as Airbnb did for accommodation
- the shift in focus from the things we own to the experiences we share
- a ‘Bezosian’ leadership philosophy where people come first, and hiring smarter people than you is the best thing you can do for your business
- how the shared experience of 2020 will enrich our lives by bringing us closer together
Links:
Events.com – https://events.com/
Mitch Thrower – https://www.mitchthrower.com/
- on Linkedin: https://www.linkedin.com/in/mitchthrower/
- on Twitter: https://twitter.com/mitchthrower
- on Facebook: https://www.facebook.com/mitch.thrower
